FFA Beef Backer Contest

Contest Guidelines 

Promotion Purpose 

• To encourage consumers to purchase and prepare more beef this summer. 
• To recognize Tennessee FFA Chapters involved in promotion beef in their community.

Promotional Details

• Chapter chooses the details of promotion (i.e., time, date, etc.)
• Events can be shared on personal and community social media pages, but must be hosted by FFA Chapter or a community page. 
• Chapter MUST utilize TN Beef Council resources they receive by completing the event projection form. 
• Winners will be determined by evaluations turned in after promotion. 
• Chapters MUST fill out the Evaluation Form and include a video that showcases their event details for the judging process. 

Judging Criteria

• CREATIVITY 
• Estimated reach of promotion in community
• Established talking points for promotion 
• Giveaways held at event 
• Use of Beef promotions in local newspapers, magazines, radio, etc. 
• Direct consumers to www.beefitswhatsfordinner.com for more recipes and beef information. 
• Event must take place between June 17 - July 31, 2025.